I saw this series of Penguin books recently in the local bookshop and was instantly drawn to the fantastic cover designs. Who cares what they're about, they'd just look great on the bookshelf. (Incase your're wondering they're actually a collection of food writing, from poems to recipes.) Packaging really does sell a product, I did it this morning when I opted for the more expensive Clipper Green tea because the packet is so pretty! See here in my earlier post.